Overview
Apply ABM strategies to real-world business scenarios, Identify and target high-value B2B accounts with precision, Align marketing and sales teams for maximum ROI, Build personalized, multi-channel ABM campaigns, Use AI, CRM, and intent data for smarter targeting
B2B marketers aiming to shift from broad outreach to focused growth, Sales professionals wanting better collaboration with marketing, Startup founders and SMB leaders looking to land enterprise clients, Marketing consultants and freelancers offering strategic services, Growth teams and RevOps professionals seeking measurable impact, Anyone interested in data-driven customer acquisition techniques
No prior ABM experience required, Basic understanding of marketing or B2B sales helps, Willingness to work on a practical ABM strategy project
This course contains the use of artificial intelligence.
Led by Dr. Amar Massoud, a seasoned expert with decades of academic and professional experience, it combines cutting-edge AI support with human insight to deliver content that is precise, practical, and easy to follow. You’ll gain the clarity of structured learning and the confidence of being guided by a recognized authority.
In today's competitive B2B landscape, a "one-size-fits-all" marketing approach no longer delivers results. That’s where Account-Based Marketing (ABM) steps in—offering a focused, high-impact strategy that aligns sales and marketing teams to win key accounts. This course is designed to walk you step-by-step through every phase of a successful ABM program, from selecting the right accounts to executing hyper-personalized campaigns and tracking real revenue impact.
You’ll start by understanding the core principles of ABM, including how it differs from traditional marketing and why it works especially well in high-value B2B contexts. We’ll help you define your Ideal Customer Profile (ICP) and Buyer Personas using real-life templates and case examples.
Next, you'll learn how to build your target account list using CRM data, intent signals, and predictive analytics. From there, we’ll dive into crafting highly personalized ABM campaigns using multi-channel engagement—including email, LinkedIn, and virtual events—to reach your decision-makers where it matters.
The course also teaches you how to use automation platforms like HubSpot, Salesforce, and Marketo, and how to scale personalization using AI-powered chatbots, predictive content, and dynamic workflows.
What sets this course apart is its hands-on format. You'll apply each concept through interactive templates, audit checklists, AI tools, and a final project where you’ll build your own ABM strategy tailored to a real or fictional company.
Whether you’re a B2B marketer, sales professional, consultant, or growth strategist, this course will help you increase pipeline velocity, drive engagement, and improve close rates with accounts that truly matter.
Dr. Amar Massoud
PhD in computer science and IT manager with 35 years technical experience in various fields including IT Security, IT Governance, IT Service Management , Software Development, Project Management, Business Analysis and Software Architecture. I hold 80+ IT certifications such as :
ITIL 4 Master, ITIL 3 Expert
ISO 27001 Auditor, ComptIA Security+, GSEC, CEH, ECSA, CISM, CISSP, CISA
PGMP, MSP
PMP, PMI-ACP, Prince2 Practitioner, Praxis, Scrum Master
COBIT 2019 Implementor, COBIT 5 Assessor/Implementer
TOGAF certified
Lean Specialist, VSM Specialist
PMI RMP, ISO 31000 Risk Manager, ISO 22301 Lead Auditor
PMI-PBA, CBAP
Lean Six Sigma Black Belt, ISO 9001 Implementer
Azure Administrator, Azure DevOps Expert, AWS Practitioner
And many more.