Overview
How to define your ICP and craft a sharp Value Proposition, How to match ICP + VP for high-relevance outreach, When to use email, LinkedIn, or cold calls for the best results, How to build multi-channel outreach flows, How to generate 100 verified leads per hour using AI tools, Deliverability principles: inbox placement, warm-up, spam-proof templates, Classic and advanced outreach frameworks, How to handle positive, neutral, and negative replies, Top mistakes in cold outreach and how to avoid them, Outreach benchmarks: open, reply, and conversion rates
SDRs & BDRs, Founders doing their own sales, Junior and mid-level sales reps, Freelancers offering outreach services, Anyone who wants to systemize their cold outreach
Basic understanding of B2B communication, No technical or sales background required, Willingness to use AI tools, A LinkedIn account (recommended)
This course is a complete, practical system for cold outreach — from researching leads to starting real conversations and closing deals. It is designed for SDRs, founders, and sales teams who want predictable outbound results instead of random replies.
You’ll learn how to use your ICP (Ideal Customer Profile) and Value Proposition as the backbone of every message you send. We will cover how to combine email, LinkedIn, and calls into one coherent strategy, and how to automate the routine using AI-powered tools while still sounding human.
By the end of the course, you will be able to:
Build a clear, testable ICP and value proposition instead of guessing who to contact.
Understand when each channel works best, with practical examples and message frameworks.
Find and verify at least 100 leads quickly using simple data-research workflows.
Set up no-code automation in tools like Reply and Expandi to send campaigns at scale.
Improve deliverability with warm-up tactics, sending limits, and basic spam-proofing rules.
Master reply handling: detect intent, qualify prospects, and turn positive replies into booked calls.
Avoid the most common outreach mistakes that quietly kill your results.
Use benchmarks and simple dashboards to see whether your outreach is actually working and where to improve.
By the time you finish, you’ll have a full, actionable outreach system — templates, sequences, and checklists — that you can plug into your current sales process and start using the same day.
Growth Factory
Hello! Growth Factory is a community for IT entrepreneurs, offering the largest knowledge base, toolset, and practical frameworks for scaling service-based tech companies.
We create next-generation educational programs designed to help tech founders grow their businesses, build strong operational systems, develop strategic thinking, and scale with confidence. Growth Factory is a space where entrepreneurial mindset, management skills, and real-world expertise come together in a practical, easy-to-apply format.
All of our programs are built around experience, not theory. You learn directly from founders and senior leaders of IT companies who have already solved the same challenges you are facing today. They share proven models, real case studies, and actionable tools that deliver fast, measurable results.
Since 2013, Growth Factory has been supporting IT entrepreneurs at every stage of development — from landing the first clients to scaling sales, marketing, delivery, operations, and leadership. Our ecosystem includes educational programs, a large knowledge library, community events, tools for teams, and ongoing expert support.
Growth Factory empowers entrepreneurs to grow faster by giving them not only structured learning, but also access to practical experience, peer support, and industry best practices tested inside real tech companies.