Overview
Describe today’s AI landscape and where generative AI fits, Explain what generative AI is (and isn’t) and where it creates business value, Apply genAI to speed up common product management tasks, Create your own PM AI assistant using Custom GPTs (follow-along), Attach knowledge files so your GPT uses your documents and context, Publish and reuse your GPT as a repeatable tool in your workflow
Product Managers (junior → senior) who want a simple, practical overview of today’s AI landscape and what genAI actually is, Product Managers who want to boost daily productivity with genAI, PMs and aspiring PMs who want to build a PM AI assistant by following along step-by-step (custom GPTs, knowledge files, sharing), Aspiring PMs / career switchers who want genAI help with PM job search tasks (resume feedback, side project ideas generation), Founders and indie builders who do a lot of “PM work” and want an AI assistant to help generate and shape product ideas
No prior product management or AI experience needed, Computer + internet, ChatGPT account (paid plan needed only for the “create a custom GPT” lessons)
Last updated: Jan 2026
Product managers who understand generative AI have a significant advantage in today's market—not because it's a trendy buzzword, but because it's becoming a fundamental part of how products are designed, built, tested, and improved.
Much like how data analytics evolved from a nice-to-have to a core product management skill, generative AI is quickly becoming essential for staying effective and competitive in the role.
Whether you're streamlining your daily workflow or evaluating AI features for your product, this knowledge directly impacts your ability to make informed decisions.
In this course, you’ll start with a simple, beginner-friendly overview of today’s AI landscape and what generative AI actually is. Then we’ll go hands-on: you’ll follow along step-by-step to build your own PM AI assistant using Custom GPTs — including how to use knowledge files and how to share your GPT so it becomes a reusable tool in your workflow.
By the end of the course, you’ll be able to:
Understand where generative AI fits in today’s AI landscape
Explain what genAI is (and isn’t) and where it creates real value
Use genAI to boost your productivity as a product manager
Build your own PM AI assistant with Custom GPTs (follow-along)
Add knowledge files so your GPT can use your context and materials
Share and reuse your GPT as a repeatable part of your workflow
You’ll also get access to 2+ ready-to-use PM AI assistants I built for this course — including one for product idea brainstorming and one that supports PM job search tasks (resume feedback and more).
Anna Kolenkina
I help professionals and fresh graduates to learn digital skills, start new careers, and advance in their roles.
I started my journey in the IT industry and software product management 15 years ago by being an IT and management consultant and transitioning to a full-on startup Product Manager and Product Director. I've built products from scratch for different industries – commodities trading, logistics, natural language processing, and e-learning – and also for different markets, from Europe to Asia.
I have an MBA from the National University of Singapore and a Master's in Applied Informatics.
Before joining online education, I shared my expertise and knowledge with only a few people - my co-workers and mentees. With Udemy, I'd like to scale and productize my experience to help many more people. I place great value on keeping my lessons not only informative but also interesting and engaging. For this reason, I make sure to include enough resources, examples, and exercises for students to download and work with.
I look forward to having you in my classes!