Overview
Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan., Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions, Build a marketing strategy that is aligned with business goals and understood by the CEO/board, Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices, Create an annual marketing strategy and defend it before management, Develop value propositions and brand positioning, create a Brand Plan, Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing, Building performance marketing: attribution, optimization, funnel from lead to revenue, Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics, Create a Digital Dashboard and manage marketing through a system of metrics, Build the structure of the marketing department, assign roles and areas of responsibility, Manage the team, set KPIs, build reports, and interact with sales/product/CEO, Apply AI tools in marketing, automate processes, and build an AI Roadmap
Marketers who want to grow to the level of Head of Marketing or CMO, Marketing department managers who want to transition to a strategic role and manage the entire function, Digital specialists aspiring to become full-fledged marketing directors, Product and brand managers who need a systematic view of the CMO, Startup founders who value building marketing as a business function rather than a set of channels, Professionals who want to learn about budgeting, strategy, team management, and working with CEOs, Those who want to confidently move to C-level and prove their readiness with real tools
No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO., Experience in marketing is desirable: digital, brand, product, performance, or communications., It is beneficial to have basic analytical skills, data handling skills, and an understanding of marketing channels., You need a computer or smartphone to view lessons and complete exercises., The main requirement is the desire to move to a strategic level and manage marketing as a system.
This course contains the use of artificial intelligence.
Imagine walking into the CEO’s office tomorrow not as an executor, but as a strategist. You speak the language of business, manage million-dollar budgets, shape the brand, influence the product, and make decisions that change the company’s trajectory. At that moment, you’re no longer just a marketer — you’re a CMO.
But the path to becoming a Chief Marketing Officer isn’t simple: you’re expected to bring strategy, numbers, team leadership, and the ability to explain complex ideas in a language the board can understand. That’s why this course was created as a fast and practical transition into the C-level — no theory, no fluff, only tools tested in real companies.
Over 8 sessions, you’ll master a system that lets you step confidently into the CMO role and deliver results within your first weeks.
Here’s what awaits you:
Section 1. The Role of the CMO & Quick Marketing Audit
• First 30 days: what to do immediately
• 14-day audit of team, channels, and effectiveness
• 10 CEO questions that shape the strategy
• First-month action plan
Section 2. Market & Competitor Analytics
• Fast competitor analysis
• Unit economics as a CMO tool
• Insight sources and turning insights into decisions
• Competitor strengths/weaknesses table
Section 3. Marketing Strategy
• How to build a strategy CEO/Board will approve
• 4P, STP, Ansoff, Customer Journey
• Linking business goals with marketing KPIs
• Annual strategic plan (one-pager + structure)
Section 4. CMO Finance
• Budgeting: creation, defense, optimization
• CAC, LTV, ROMI, CLV
• How to redistribute budgets across channels
• Reports for CEO/CFO
Section 5. Product & Brand
• Value Proposition
• Brand architecture
• Brand Plan & KPIs
• Product portfolio management
Section 6. Digital & Performance Marketing
• Digital marketing funnel
• SEO, paid, SMM, email, CRM, content
• Attribution and performance metrics
• Digital Dashboard for the CMO
Section 7. The CMO Team
• How to build a marketing department
• Roles: brand, performance, analytics, PR, PMM
• KPIs and reporting
• Collaboration with product, sales, and CEO
This course is designed so that you can apply the tools at work the very next day. Every lesson includes files, templates, tables, and frameworks you’ll plug directly into your processes.
If you want to move up to the marketing director level, influence the business, and lead a team, this course is your direct path to the C-level. Start learning right after payment — while seats are still available.
This course contains advertising.
PapaHR ⇢ SHRM, AI, ChatGPT, HR Analytics, Management, Leadership PHRi Certification, Business Skills, People, Marketing, Project
Meet Michael Prytula: #1 Udemy AI HR Instructor, Book Author and PapaHR Academy founder
- Built HR for Wargaming | Preply | iDeals | PeopleForce and more
- Brought HRCI and SHRM certification to more than 10 countries
- Worked with Randford, Deloitte, EY, HAY group, Korn-Ferry and other consultants on numerous HR projects
- Founded the World's first and biggest AI HR online Academy with 150 online courses in 30 languages and 180 countries
- Udemy shareholder
Why Should You Learn From Me?
I am not just an instructor; I’m a proven leader who has transformed HR and operational strategies across industries. Over the past 20 years, I’ve guided more than 130,000 HR professionals worldwide to excel in their careers. Here’s what sets me apart:
• Founder of AI HR Academy: A leading online AI HR academy offering 145+ courses and home to one of the largest HR communities with over 200,000 members.
• Creator of the most comprehensive HR Audit Checklist and the HR Competency Model used by professionals globally.
• Holder of globally recognized certifications including PHRi, SHRM-CP, and HCI sHRBP, ensuring that I bring industry-leading knowledge to every course.
• HR automation expert who has implemented tools like BambooHR, 15Five, PeopleForce, and many others to streamline operations in leading companies.
• A trusted advisor and keynote speaker, with over 5 million views on my articles and presentations.
• Youtube Silver Button holder for my Educational HR channel
What Have I Achieved?
• Recognized as one of the Top 10 AI HR Leaders.
• Named HR Person of the Year in Ukraine (2018) and Belarus (2017).
• Authored two career-defining books, “Resume for a Million” and “AI in HR”, helping professionals land dream jobs and prepare for the future of HR.
• First to launch HRCI Certification Prep Courses in over 10 countries, bringing global certifications to a wider audience.
• Designed and led 50+ high-impact HR projects across diverse industries.
My Career Journey: Proven Expertise in Transforming Businesses
From multinational corporations to innovative startups, I have played key HR leadership roles in companies like Wargaming, Preply, iDeals, and Alfa Bank. My accomplishments include:
• Building four high-performing HR teams from scratch to drive organizational success.
• Leading HR transformations, such as implementing OKR systems, enhancing recruitment strategies, and driving employee engagement.
• Scaling operations with innovative solutions, including automation of key HR processes.
What Will You Gain from My Courses?
1. Practical Skills in HR and Leadership: Learn actionable strategies that can be applied immediately in your role.
2. Mastery of Operational Excellence: Discover frameworks to optimize workflows and improve efficiency.
3. Advanced Tools and Technology: Harness AI and automation tools to revolutionize your HR practices.
4. Global Expertise: Access insights from my experience across diverse industries and cultures.
Why Am I the Right Instructor for You?
My courses are built on real-world experience. I’ve faced the challenges you’re encountering, solved them, and refined strategies that work. Whether you’re just starting your HR career or are a seasoned professional, my programs will empower you to achieve your goals.
I don’t just teach concepts; I equip you with practical tools, templates, and step-by-step frameworks to ensure you can take immediate action.
Are you ready to unlock your full potential and become a leader in HR and operations? Enroll today and join thousands of professionals who have transformed their careers with my guidance. Let’s get started! ⇣