Overview
Setup the Google Analytics account from the scratch, Definitions of the basic dimensions and metrics in the Google Analytics interface, Fundamentals of how the measurement is done, Familiarity with the Google Analytics interface and its elements, Analyse where your visitors come from and what are their attributes, Discover what your visitors view and do on your website
Beginners who want to learn the basics, have the first hands-on experience or want to refresh how the Google Analytics work.
No prior Google Analytics knowledge is needed. The only thing you need is google account., The will to learn :)
Google Analytics 4 is the new standard for tracking visitors and measuring websites and apps performance. Many people find it confusing at first but you only need a few clear steps to start using it with confidence. In this course I will guide you through the essentials in a simple and practical way.
In just one hour you will learn how to create GA4 account set up tracking, understand the main reports and measure conversions that matter to your business. We will cover users, events, traffic sources and user attributes so you can see where visitors come from and what they do on your site. You will also discover how to read the engagement reports and how to find insights that help you understand visitors behaviour.
The course is made for beginners who want to learn fast without any complex theory. Every lesson is short, practical and focused on one topic so you can follow along easily. By the end of the course you will be able to use Google Analytics 4 as a real tool for decision making rather than just another platform you do not understand. Enrol in and see how much you can learn in just one hour.
Pavel Brecik
It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.
My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).
I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.