Overview
Think strategically about marketing instead of managing isolated campaigns and tools, Analyze markets, competition, and customer behavior using structured frameworks, Understand real customer motivation through Jobs-to-be-Done, not assumptions, Build and fix brand positioning to restore clarity of choice, Translate strategy into content and media logic that guides execution, Use Google Gemini as a professional decision-support and analytical thinking partner
Marketers who want to move beyond tactics and think strategically, Brand, product, and growth specialists working in competitive markets, Founders and managers involved in marketing decision-making, Anyone who wants to turn marketing into a clear decision system rather than a set of activities
Basic understanding of marketing or business concepts is helpful but not required, Access to Google Gemini is recommended, though the strategic logic applies without it, Willingness to think critically, work with structure, and question assumptions
This course contains the use of artificial intelligence.
Today’s marketers operate in an environment overloaded with tools, data, and content — but critically lacking strategic clarity. Markets change quickly, competitors react instantly, and customers behave inconsistently. In this reality, marketing can no longer be managed through campaigns, channels, or isolated tactics.
The real role of a modern marketer is to understand how the market works, why customers make decisions, where the brand loses relevance — and how to make marketing decisions that actually support business strategy.
This course teaches exactly that: strategic marketing thinking, analytical discipline, and professional use of Google Gemini as a decision-support system.
You will learn how to analyze markets and competition, uncover real customer motivation using Jobs-to-be-Done, and rebuild positioning when a brand stops doing its job. You will see how strategy translates into content and media logic — and how to use Gemini to think faster, deeper, and with more structure across documents, research, and strategic reasoning.
This is not a course about “AI features” or prompt collections.
This is a course about how experienced marketers think — and how AI helps reduce noise, clarify decisions, and make strategy less fragile.
What you’ll learn
Think like a strategic marketer, not a campaign operator
Analyze markets and competitive dynamics as systems
Identify real customer motivation using Jobs-to-be-Done
Recognize when a brand loses relevance — and why
Rebuild positioning to restore clarity of choice
Translate strategy into content logic and media logic
Use Google Gemini to analyze research, documents, and market context
Formulate strong strategic prompts that support reasoning and decisions
Build marketing as a coherent decision system instead of fragmented actions
After completing this course, you will be able to
Make marketing decisions based on structure, not intuition
Reduce randomness and inconsistency in marketing execution
Clearly explain why a strategy works — or doesn’t
Identify where marketing loses impact, focus, and resources
Use Google Gemini as a thinking partner, not a shortcut
Manage clarity instead of complexity in marketing systems
Requirements
No prior AI experience required
Basic marketing or business understanding is helpful, but not mandatory
Google Gemini access recommended, but not required to understand the logic
Willingness to think structurally and question assumptions
Join the new generation of marketers who think deeper — and decide better.
This course contains a promotion
Anton Voroniuk
Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 1,000,000 students worldwide as a Google Academy Trainer and AI enthusiast.
With a master’s degree in search engine algorithms, machine learning, and AI, I’ve worked with Google and Facebook as a Premier Partner since 2017, staying ahead of the curve in AI-driven marketing. I’m also Google Cloud Certified as a Generative AI Leader, a recognition of my expertise in applying cutting-edge AI tools to real-world business challenges.
That passion led me to create AIMe Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.
If you’re ready to master AI and stay ahead of the competition, join me at AIMe Academy. Let’s take your skills to the next level!