Overview
Create and structure effective Google Search campaigns from scratch., Conduct keyword research and use match types to target search intent., Write compelling ad copy and use ad extensions to increase CTR., Set up conversion tracking and optimize campaigns for performance.
This course is ideal for beginners, job seekers, freelancers, and entrepreneurs who want to learn digital marketing from scratch and apply it to grow careers or businesses. Whether you're a student looking to break into the marketing field, a professional switching careers, or a business owner wanting to promote your brand online, this course will give you practical, hands-on skills to succeed.
No prior digital marketing experience required – This course is beginner-friendly and designed from the ground up., A laptop or desktop with internet access – For running ads, building websites, and using marketing tools.
Are you looking to master one of the most in-demand skills in digital marketing? This course is your complete guide to running successful Google Search Ads — the most effective way to drive high-intent traffic and generate leads or sales.
Designed for beginners and aspiring marketers, this course walks you step-by-step through how to plan, launch, and optimize Google Search campaigns. You'll learn everything from the basics of Google Ads and keyword research to writing compelling ad copy, using match types effectively, and setting up proper campaign structure.
We’ll cover how to use ad extensions, understand Quality Score, and apply bidding strategies based on your marketing objectives. You’ll also learn how to track campaign performance using Google Ads Conversion Tracking and Google Tag, ensuring you can measure success and improve results.
This course focuses exclusively on Google Search Ads, making it ideal for those who want deep expertise in one of the most powerful performance marketing tools available today. Whether you’re aiming to get a job in digital marketing, run ads for your own business, or offer freelance services, this course equips you with job-ready skills.
Throughout the course, you'll also work on real-world assignments and walkthroughs so you can practice and build your confidence.
By the end of this course, you’ll be able to:
Create and structure professional Google Search campaigns
Conduct effective keyword research using Google tools
Write high-performing ads and optimize for better ROI
Set up conversion tracking and analyze campaign performance
No prior experience is required — just a willingness to learn and apply! Let’s get started.
Noman Rehman
I’m a Senior Instructor & Trainer in Digital Marketing with over 8 years of hands-on experience in running high-impact campaigns across Google, Meta, LinkedIn, and more. I've had the privilege of training 2000+ students across India and abroad, empowering them to build careers and freelance businesses.
My journey spans working with top global brands and agencies including Dentsu, Meta, Air New Zealand, NAFA, GenY Medium, Dukes, and Freedom Oil. I'm passionate about simplifying complex marketing concepts and helping learners gain practical, job-ready skills with real-world relevance.