Overview
Business and marketing, customer centricity, marketing strategy, practical marketing
Business students, Entrepreneurs and startup founders, Marketing professionals, Non-business professionals
Basic understanding of business concepts (what products, services, and markets are, Familiarity with general economics terms
Marketing is the heartbeat of every successful business. It’s more than advertising or selling—it’s about understanding people, creating value, and building meaningful relationships between companies and customers. In this course, you’ll discover how marketing connects ideas, products, and people to drive long-term business success.
Marketing 101: Building Strong Brands from Basics to Strategy gives you a complete foundation in marketing principles, from essential concepts to advanced brand-building techniques. You’ll explore how businesses move from product-focused operations to customer-centered strategies that inspire trust, loyalty, and growth.
Through real-world examples and practical insights, you’ll learn how to identify your ideal customers, segment markets effectively, and position your brand for competitive advantage. You’ll also understand the emotional and psychological side of marketing—why people connect with certain brands and how companies nurture those connections over time.
By the end of this course, you’ll be able to:
Explain the core principles and functions of marketing
Identify and analyze your target audience
Build a strong and authentic brand identity
Develop customer-focused strategies that create long-term value
Apply modern marketing tools to grow your business or career
In today’s global and digital environment, marketing success depends on more than clever campaigns. It’s about building transparency, authenticity, and genuine emotional connection. Whether you’re an entrepreneur, business student, or professional seeking new skills, this course will equip you with the mindset and tools to think like a marketer—and act like a brand builder.
Take your first step toward marketing mastery. Understand customers, build trust, and create brands that stand out.
Mohamed AL ashram
My name is Mohamed Al Ashram. As an author, instructor, and veterinarian, I am deeply passionate about medicine, science, and technology. Reading and writing are not just hobbies for me; they are my true joys. With a medical background and a degree in veterinary medicine, along with postgraduate studies in microbiology, biochemistry, and genetics, I find endless motivation in learning and teaching.
Teaching is not merely a job; it’s a responsibility and a mission. It’s about transferring knowledge and experience to our sons and daughters, our colleagues, and our students. I believe that every lesson learned is a stepping stone toward a brighter future. Through education, we can inspire curiosity, foster innovation, and cultivate the next generation of thinkers and doers. That’s what drives me every day.