Master Thematic Analysis: A Comprehensive Step-by-Step Guide

Transform your research skills by learning thematic analysis through easy, practical steps for real-world application

Transform your research skills by learning thematic analysis through easy, practical steps for real-world application

Overview

Master Thematic Analysis of Interviews and Research Papers, Prepare Data for Effective Thematic Analysis, Craft Research Questions for Meaningful Insights, Unlock the Six Phases of Thematic Analysis, Explore Reflexive Thematic Analysis for Deeper Insights, Overcome Common Challenges in Thematic Analysis, Analyze Real-World Case Studies Using Thematic Analysis, Write Clear, Impactful Thematic Analysis Reports

Graduate Students and Researchers, Beginners in Qualitative Research, Academics and Educators, Anyone Interested in Qualitative Analysis

Basic Understanding of Research Methods, No Prior Experience Needed, Willingness to Learn

Unlock the power of thematic analysis and elevate your qualitative research skills with this hands-on, step-by-step course. Whether you're new to qualitative research or looking to refine your skills, this course will guide you through every stage of the thematic analysis process, helping you analyze data with confidence and clarity.

Master Thematic Analysis: A Comprehensive, Practical Guide for Researchers

  • Learn the six-step process of thematic analysis from start to finish

  • Develop the ability to code, identify, and refine themes with real-world data

  • Gain proficiency with software tools like NVivo and Atlas.ti for enhanced analysis

  • Explore advanced techniques like reflexive thematic analysis to add depth to your research

  • Apply your knowledge through practical exercises, case studies, and real-world examples

What is Thematic Analysis and How Does It Help Your Research?

Thematic analysis is a widely-used qualitative research method that allows you to identify, analyze, and report patterns (themes) within data. Whether you're working with interview transcripts, surveys, or focus group discussions, this method provides a flexible and accessible approach to uncovering meaningful insights. Researchers in fields like healthcare, psychology, and social sciences often use thematic analysis to make sense of complex qualitative data.

How This Course Will Empower Your Research Skills

In this course, you'll start by learning how to prepare and structure your data for analysis, followed by a deep dive into the six-step process of thematic analysis: from familiarizing yourself with the data to reporting your findings. We will guide you through coding, theme development, and provide practical tips for refining your analysis to ensure rigor and accuracy. By the end, you'll be able to apply thematic analysis to your own research confidently, whether it’s for academic work or professional projects.

This course also explores the use of qualitative data analysis software and introduces reflexive thematic analysis for deeper interpretations. With engaging exercises and real-world examples, you’ll not only learn the theory but also gain hands-on experience to directly apply these skills in your research.

Muhammad Shakil Ahmad

Dr. Muhammad Shakil Ahmad is a distinguished academic and researcher specializing in the field of management. Possessing a Doctorate in Management, he brings forth a wealth of knowledge and expertise, particularly in the domains of human resource management and project management. Dr. Ahmad's unwavering dedication to education and research is evident through his extensive instructional experience at esteemed institutions across various universities.

Over the course of his career, Dr. Ahmad has made noteworthy contributions to the academic sphere. He has authored numerous research papers published in esteemed peer-reviewed journals, including notable outlets such as the Journal of Knowledge Management, Leadership & Organization Development, and the Journal of Intellectual Capital. His research interests encompass diverse areas such as workplace dignity, servant leadership, sustainable healthcare management systems, and organizational sustainability through innovation.

In addition to his roles in teaching and research, Dr. Ahmad has assumed pivotal leadership positions. Serving as the In-charge of the Office of Research Innovation and Commercialization (ORIC), he collaborated closely with senior management to establish research objectives and supervise the development of junior faculty. Furthermore, he has actively participated in academic councils and boards, thereby contributing significantly to the advancement of higher education. Dr. Ahmad also received the Young Scholar Award, nominated by the American Society of Public Administration in 2015. He is a member of numerous examination committees and editorial boards, actively involved in overseeing research dissertations and publications at close proximity. He is also member of several societies and associations of worldwide repute including; American Society of Public Administration (ASPA); Community of Inquiry Framework, University of Calgary, Canada;  Associate Regional Director at International Institute of Marketing Professionals, Canada.  

Dr. Ahmad's commitment to research and his proficiency in securing grants for crucial projects underscore his dedication to creating a positive impact on society. Notably, he has successfully obtained grants from esteemed organizations such as the Ministry of Higher Education and Scientific Research of Oman and the Higher Education Commission of Pakistan. These grants have supported various research initiatives, including projects focused on economic vision, healthcare management systems, and online learning readiness.

Given his extensive academic and professional background, Dr. Muhammad Shakil Ahmad commands high regard in the field of research, publications, dissertation and grant writing. His expertise, impactful research contributions, and leadership experience render him an exemplary instructor and mentor for individuals seeking to augment their knowledge and skills in management.

 

Few of his publications are as follow:

Systematic Literature Reviews:

1. Tariq, S. , Jan, F. A. , Ahmad, M. S. (2016) “Green Employee Empowerment: A Systematic Literature Review on      State-of-art in Green Human Resource Management”, Quality      and Quantity:      International Journal of Methodology, 50(1), 237-269  

2. Ahmad, M. S. (2019) Parenting styles and aggression among young adolescents: a systematic review of literature. Community Mental Health Journal

3.  Ahmad, M. S. (2015), Parenting styles and academic achievement of young adolescents: A systematic literature review, Quantity and Quality

Journal Articles:

Ahmad, M. S. et al. (2020), “Using food choice motives to model Pakistani ethnic food purchase intention among tourists”, British Food Journal, 22(6), 1731-1753

Memon, M., Ting, H. & Ahmad, M. S. (2020) “Performance Appraisal Satisfaction and Turnover Intention: The Mediating Role of Work Engagement”, Management Decision, 58 (6), 1053-1066

Faisal, A., Ahmad, M.S. (2019), “Health Practitioners interaction with Pharmaceutical Sales Representatives: Impact on Prescription Behaviour”, Community Mental Health Journal, 56, 456–463

Cho, K. W., Brower, R., & Ahmad, M. S.      (2018). Factors that Influence County Government Expenditures and      Revenues: A Study of Florida County Governments. Lex localis-Journal of Local Self-Government, 16(1), 47-76.                                                                                                     

Zahid, M. M., Ali, B., Ahmad, M. S.,      Ramayah, T., “Factors Affecting Purchase Intention and Social Media      Publicity of Green Products: The Mediating Role of Concern for      Consequences”, Corporate Social Responsibility      and Environmental Management, 25(3), 225-236                            

Ahmad, M. S., Abu Talib, Noraini (2017), “Barriers to empowerment:    Assessment of community-led local development organizations in Pakistan, Renewable      and Sustainable Energy Reviews, 74, 1361–1370                    

Uzma, T; Ahmad, M.S. (2017) “Impact of      Islamic Work Ethics on organizational Citizenship Behavior among Female  Academic Staff: The mediating role of employee engagement”, Applied Research in Quality      of Life,  12(3),      693-717                                                                      

Wahab, A. , Ahmad, M. S.      (2017), “Student Well-Being in Chinese Adolescents in      Hong Kong: Theory, Intervention and Research”, Applied Research in Quality of Life,  12(3), 761-763

Bhutto, A.W., Ahmad, M. S.      (2017), “Forecasting the consumption of gasoline in transport sector in      Pakistan based on ARIMA model”, Environmental      Progress and Sustainable Energy, 36: 1490–1497                                

Khalid, S., Ahmad, M. S., Jadoon, I. K,      Bilal, S.,Farooq,, N., “Exploring Resources, Life-balance and Wellbeing of      Women who work in a Global Context, Applied Research in Quality of Life,       12 (4), 1029-1031                             

Ahmad, M. S., Abu Talib, Noraini (2016), “Analysis of community empowerment on projects sustainability: Moderating role of sense of community”, Social Indicators Research, 129 (3), 10391056                                                                         

Ahmad, R., Azmi, N., Ahmad, M. S.      (2016), “Effect of Multidimensional Top Management Support on Project      Success: An Empirical investigation”, Quality and      Quantity: International Journal of Methodology, 50(1), 151-176                                                               

Masud, Hamid, Ahmad,      M. S., Jan, F. A. ,      Jamil., A. (2016) “Relationship between parenting styles and academic      performance of adolescents: mediating role of self-efficacy.” Asia Pacific Education Review, 17, 121-131       

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