Overview
Understand Customer Success as a business system rather than a set of activities or roles, Define and structure a customer lifecycle that supports management decisions, Identify where customer value is lost before churn becomes visible, Select Customer Success metrics that support decision-making, not just reporting, Design processes and playbooks that reduce chaos and support scaling, Build a clear, operational view of how Customer Success works in a real business
Customer Success managers and team leads, Founders and operators responsible for retention and customer growth, Product, operations, or revenue roles working closely with Customer Success, Consultants and practitioners designing or improving Customer Success systems
Basic experience working with customers, accounts, or business processes, Familiarity with Customer Success, account management, or post-sales roles is helpful, Willingness to analyze a real business case and think systemically, Access to Microsoft 365 Copilot is recommended for practice
This course contains the use of artificial intelligence.
Many companies have Customer Success in place.
Fewer can clearly explain how it works as a system or how decisions are actually made.
This course looks at Customer Success as a manageable business model, not as a collection of activities, reports, or best practices.
The focus is on structure, logic, and decision-making across the customer lifecycle.
What this course covers
Customer Lifecycle as a management model, not a customer journey
How and where customer value is lost before churn becomes visible
How to assess Customer Success as a system
Metrics that support management decisions
Processes and playbooks as decision frameworks
How Customer Success becomes operational in day-to-day work
The course is built as one continuous practical case rather than isolated lessons.
Who this course is for
This course is designed for:
Customer Success managers and leaders
Founders and operators responsible for retention and growth
Product and operations roles working closely with Customer Success
It assumes prior experience working with customers and business processes.
How the course is structured
You will work with a single business case throughout the course.
Each module builds on the previous one, moving from understanding the current state to defining lifecycle logic, metrics, and decision frameworks.
The goal is not to provide templates, but to develop structured thinking.
Course outcome
By the end of the course, you will have a clearer understanding of how Customer Success functions as a system, where it loses control, and what prevents it from scaling.
Enroll when you want a structured, practical way to think about Customer Success as a business system.
This course contains a promotion
Anton Voroniuk
Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 1,000,000 students worldwide as a Google Academy Trainer and AI enthusiast.
With a master’s degree in search engine algorithms, machine learning, and AI, I’ve worked with Google and Facebook as a Premier Partner since 2017, staying ahead of the curve in AI-driven marketing. I’m also Google Cloud Certified as a Generative AI Leader, a recognition of my expertise in applying cutting-edge AI tools to real-world business challenges.
That passion led me to create AIMe Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.
If you’re ready to master AI and stay ahead of the competition, join me at AIMe Academy. Let’s take your skills to the next level!