Overview
Strategically integrate Generative AI into business operations, Use AI to inform strategic decisions across departments, Map AI use cases to your company’s key operations, Complete a CEO-level strategy to implement AI in your business, Build internal AI capability and strategic partnerships, Lead AI innovation with confidence, Lead AI initiatives responsibly and mitigate reputational risk, Understand Generative AI's potential, Assess organizational readiness for generative AI
Business Leaders looking to understand what can be achieved with AI in the next decade, Aspiring Managers preparing for a leadership role that will include AI, Leaders and Managers wanting to integrate AI in their business, Leaders and CxO wanting to drive innovation, efficiency, and growth with Artificial Intelligence, Business Leaders looking for a roadmap to using AI strategically, Managers and Leaders wanting to improve processes with AI and prepare for the AI age
No prerequirements - you will learn everything you need to know
You don’t need to code. You need to lead.
The companies redefining their industries with AI aren’t waiting on IT—they’re being driven by the C-suite. CEO Playbook: Generative AI is your strategic guide to leading this transformation—intelligently, responsibly, and with a clear return on investment.
This course is designed for leaders who want more than buzzwords. Over a series of focused, high-impact lessons, you’ll learn how to integrate GenAI into decision-making. How to get more insightful, using Generative AI as an enhancing tool; how to forecast risk with unprecedented speed; and how to unlock hidden potential and opportunity across every department—from product innovation to marketing, operations, customer service, and HR.
You’ll map out where AI can add value today, and build a confident strategy for piloting and scaling tomorrow.
Through real-world case studies, interactive tools, and executive-ready frameworks, you’ll gain the fluency to speak AI, steer cross-functional initiatives, and make technology a board-level advantage—not a black box.
You’ll walk away with:
Executive dashboards powered by GenAI insights
A prompt-to-insight playbook for strategic use
ROI estimators to prioritize AI investments
Tools for mapping AI opportunity zones in your org
Guidance to scale GenAI use with clarity and control
Whether you’re defending your market position or shaping a new one, this course is your edge. Because in this next era of business, it’s not about using AI—it’s about using it better than the competition.
Prof. Dr. Ana-Maria Olteteanu
Dr. Dr. Ana-Maria Olteteanu is an AI expert, scientist and professor. She specializes in cognitive systems, human-centered AI and generative AI models for creativity and problem-solving.
As an AI Expert for the European Commission and other bodies, Ana-Maria strives to make AI human-centric and focused on human wellbeing.
Prof. Ana-Maria Olteteanu has published 70+ papers on AI models and cognitive systems, is a journal editor and program committee member of various highest rank conferences and workshops on AI, cognitive science and creative problem solving. Ana-Maria loves helping companies and start-ups innnovate and generate value through tech and AI USPs.
As a professor, Ana-Maria has designed and lead university courses for graduate and postgraduate level (Bachelor and Masters), and workshops and courses for business executives and AI professionals. She has build and run courses for Tomorrow University (where she is currently a professor), Freie Universitat Berlin (one of the top 100 universities), Bremen University, Chartered Institute - World's largest Professional Skills Certification Body.
Courses taught:
Algorithms and Data Structures, Generative AI for Business professionals, Applied Data Science, Build with Generative AI, Cognitive Modeling, Computational Creativity, Data analysis for Problem Solving (Tableau), Data Products and Data Solutions, Data Visualization and Storytelling, Ethics and Economics of AI, Human-Centered AI, Introduction to Coding (Java, Python), Introduction to Cognitive Systems and Neuroscience, Machine Learning and Deep Learning, Statistics for Business and Hypothesis Testing among others.