Overview
Conduct customer and user research using qualitative and quantitative methods to uncover real customer needs and expectations., Estimate market potential and opportunity size using TAM, SAM, and SOM to prioritize the right customer segments., Create detailed user personas and customer journey maps to align marketing strategies with customer behavior and touchpoints., Use empathy mapping and UX principles (including the UX Honeycomb) to design customer-centric marketing experiences., Develop effective pricing strategies and assess customer willingness to pay using structured survey techniques., Design and execute Go-to-Market (GTM) strategies for successful product or service launches., Apply persuasion and influencing techniques to improve campaign effectiveness and customer conversion., Plan and manage paid digital campaigns using Google Ads, PPC, and social media advertising platforms, Leverage social media, LinkedIn, affiliate, and mobile marketing to reach and engage target audiences effectively.
Sales, product, or business professionals transitioning into marketing
No prior marketing experience is required. This course is beginner-friendly and all concepts are explained step by step.
This course contains the use of artificial intelligence.
This course provides a comprehensive guide to modern marketing strategies and practices, designed for beginners and professionals seeking to strengthen their marketing knowledge. You will learn how to analyze markets, understand consumer behavior, and design effective marketing strategies that drive business growth.
The course covers key concepts such as market research, SWOT and PESTLE analysis, product lifecycle stages, and the 6 Ps of Retail Marketing Mix. You will also explore digital marketing essentials including SEO, SEM, social media marketing, Google Ads, LinkedIn marketing, and mobile marketing strategies.
Additionally, the course dives into product pricing strategies, willingness-to-pay surveys, and the development of Go-to-Market (GTM) plans. Practical tools like user personas, user journey mapping, empathy mapping, and the UX Honeycomb help you create customer-centric strategies.
By the end of this course, you will be able to conduct in-depth market research, plan and execute digital marketing campaigns, design retail strategies, and launch products effectively in the market. This course equips you with actionable skills and insights to boost customer engagement, drive sales, and optimize marketing outcomes.
Whether you are a beginner in marketing or a professional looking to upskill, this course will help you gain practical knowledge to excel in marketing roles across industries.
Aakaro Consulting
AAKARO CONSULTING, based in London and Delhi, is a rapidly expanding Management Consulting and Training firm, with expertise in improving the HR processes for companies; and delivering high-impact Corporate Trainings.
Few of the companies worked with: United Nations, Google, Uber, HSBC, ITC, JLL, PepsiCo, Saint Gobain, Cognizant, Shell, Hero Moto Corp, Gap, Nautica, Gant, Accenture, Thomas Cook, Ford, Princeton Review, Aeropostale, and many more.
Some of the trainings we deal in:
Being Effective Leaders, Presentation Skills, Managing Teams, Effective Decision Making, Time Management, Thinking out of Box, Data Science, Web Development, Selling Skills, Finance for Non-Finance People, MS Excel, Train-the-Trainer, Business Acumen, Inventory Management, Digital Marketing, Medical coding, Human Resource Management, Labour Law
and many more