Overview
Learn what virtual influencers and digital avatars are, and their growing role in marketing, Explore the AI, CGI, deep learning, and voice synthesis technologies that bring digital avatars to life., Understand how audiences perceive and interact with AI-driven influencers, fostering brand loyalty., Stay updated with the key trends and challenges in virtual influencer marketing, Understand the benefits of virtual influencers and digital avatars., Gain insights into emerging trends and the future landscape of AI-powered influencer marketing.
Management students pursuing BBA and MBA course in marketing domain, Research scholars pursuing Ph.D. in the domain of influencer marketing, Marketing professionals and digital marketers interested in exploring virtual marketing marketing, Individuals seeking to leverage virtual influencers and digital avatars to grow their brand and reach a broader audience.
There are no requirements to take this course, No prior knowledge required - The course will start from the basics, You are ready to enroll
The world of marketing is undergoing a paradigm shift with the emergence of virtual influencers and digital avatars. As AI-powered, computer-generated personalities gain popularity across social media platforms, brands are leveraging their potential to engage audiences in new and innovative ways. Unlike traditional human influencers, virtual influencers do not age, have complete brand control, and can be tailored to fit any marketing strategy. This course delves into the rise of virtual influencers, their growing impact on the industry, and how businesses can harness their power for marketing
success.
The evolution of digital avatars and AI-driven personas has been fueled by advancements in artificial intelligence, computer-generated imagery (CGI), and deep learning. These technologies enable the creation of hyper-realistic characters that interact with audiences just like human influencers. This course explores the technological innovations behind these virtual personalities and their integration into digital marketing strategies. As virtual influencers and digital avatars continue to revolutionize brand engagement, professionals in marketing, AI, and digital strategy must stay ahead of this rapidly evolving trend. This course is designed to provide students with the knowledge, tools, and strategic insights necessary to navigate the world of AI-powered influencer marketing. Whether you are a marketing professional, a business owner, or a tech enthusiast, this course will equip you with the skills to leverage digital avatars effectively and ethically in the ever-changing landscape of marketing.
The primary objective of this course is to equip students with a comprehensive understanding of virtual influencers and digital avatars as a transformative force in modern marketing. By exploring the evolution, technological advancements, and strategic applications of AI-driven personas, students will gain insights into how brands use these digital entities to enhance engagement and consumer relationships. By the end of the course, students will be able to understand rise of virtual influencers and digital avatars, benefits of virtual influencers, technological backbone and challenges of using virtual influencers as well as future trends in virtual influencer marketing.
Rohit Bansal
Dr. Rohit Bansal is working as an Adjunct Faculty in Rockford College, Sydney, Australia. Previously, he worked as a Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 17 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 51 books with renowned national & international publishers including IGI Global, Scrivener-Wiley Publishing, De Gruyter, Central West Publishing etc. In addition to, Dr. Rohit has published 190 research papers and chapters in journals of repute including scopus indexed as well as edited books.
He has also presented papers in 60 conferences and seminars including IIM Indore, IIM Jammu, IIM Kozhikode, IIM Shillong and IIM Ranchi. His area of interest includes marketing management, organizational behaviour, customer engagement, digital marketing, influencer marketing, sales & distribution management, business communication skills, human resource management, E-learning, mental health and well-being. He has proficiency in handling graduate and post graduate students by using interactive discussions and “hands-on” approaches to help them undergo experiential learning. He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review. He has served as member of technical committee in many international conferences. Dr. Rohit has acted as session chair and speaker in many international conferences. He Received “Excellence in Teaching Award” with 5 star rating in Edge India Times Award organized by Edge India Publications Private Limited held on 15th November 2020 through virtual mode. He has been awarded many times for contribution to academics and research.